Phan Minh Thong, the “King of Pepper”, “exports” culture through his books.

“Overcoming business journeys” a book by businessman, author Phan Minh Thong has just been printed and published by Novum Publishing.

Businessman Phan Minh Thông, Chairman and President of Phuc Sinh Group, is known in Vietnam as the “King of pepper,” with Phuc Sinh Group’s pepper export market share consistently leading for many years. Phuc Sinh is one of the leading Vietnamese enterprises, accounting for 8% of the global pepper market share.

Always innovative in business, he has led Phuc Sinh Group to great success in the pepper and coffee industries, with a yearly revenue of hundreds of millions of USD, while also developing the K Coffee brand so that “Vietnamese people can also drink delicious coffee according to European standards.”

Businessman and author Phan Minh Thong, as well as the publication “Overcoming  Business Journeys,” were printed and distributed in nearly 20 countries by Novum Publishing House (UK).

He is the author of two inspirational business books: “Unlimit  ed creativity in business” and ” Overcoming Business Journeys”. ” Overcoming Business Journeys” was one of them, and it was published in Vietnamese in 2021.

Currently, the UK’s Novum Publishing House has chosen “Overcoming Business Journeys” as the “Book by a typical new author introduced in the year,” to be printed and distributed throughout the publishing system of this publishing house. in the English edition. The books of businessman Phan Minh Thông are currently available in nearly 20 countries around the world, including Australia, America, Brazil, Canada, India, Japan, Singapore, England, Germany, Italy, France… and on Amazon, helping to bring the story of Vietnam’s business, products, and natural landscape to international friends.

“I write success and failure stories from my business perspective for my colleagues and book audience to understand/acknowledge business practices and cultural differences,” says entrepreneur Phan Minh Thông. Entrepreneurs in Vietnam rarely share their experiences.”

The decision to publish “Overcoming Business Journeys” was motivated by the desire to share. According to the editor of Novum Publishing House, these are the first and foremost business stories written by entrepreneur Phan Minh Thông.

“I write success and failure stories from my business perspective for my colleagues and book audience to understand/acknowledge business practices and cultural differences,” says entrepreneur Phan Minh Thông. Entrepreneurs in Vietnam rarely share their experiences.”

That stems from his practical experiences, which the Publisher emphasizes as “non-fiction” value but is the source of motivation that the author shares with readers, audience, particularly entrepreneurs and startups.

“This is it, the stories the world wants to know about Vietnam in the era of global business, about businesspeople and their own observant, outward-looking Vietnamese cultural perspective!” exclaimed the editor of Novum Publishing House upon receiving the manuscript from the Vietnamese author, a 7X generation businessman doing business globally.

Also introduced by Novum Publishing House, the book “Overcoming Business Journeys” can be an extremely useful resource for young businesses who are struggling to find their way to success. Because the book is written from the practical, “real-life” experience of people who have met and overcome many challenges that new businesses encounter. For example, in many stories in selected publications, the author writes about the “near-misses” of shipping containers of Vietnamese agricultural products according to customer orders but being deceived… Cases something we have seen Vietnamese agricultural businesses encounter recently.

“Overcoming Business Journeys” on the e-commerce store of Novum Publishing House (UK)

“A well-written business book is one of the most valuable tools for any business owner. A good business book can provide not only practical advice and insights but also inspiration and motivation to overcome obstacles and achieve success “Novum has been introduced.

From agricultural products to ‘exporting culture’, business author Phan Minh Thông expressed his desire to continue to be able to reveal his business stories, as a businessman from Vietnam to the world and everyone, through stories, in order to contribute to bringing the best business inspiration and energy!

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